Photo Essay- Taps- Matt Bradley Keith Allen

With a main theme of “Taps” and a sub-theme of “Water” we were able to capture the everyday aesthetic through the use of new media such as the iPhone and iPhoto & iMovie production software. The music was recorded and arranged by us allowing more creative control of the work, meaning that we could present a more personal final product. The process of communication was achieved by showing water taps (an everyday item) through the “Everyday Image”, discovering the “small and mundane”. Water taps surround society, and being residents of Sydney meant we each didn’t have to walk very far outside our own homes to find an endless supply of snapshot aesthetics. The practice of taking the photos quickly became a pleasing leisure activity, one that could easily be continued on a daily basis, tap hunting eventually seemed to be an excited “exploration of the urban eye” rather than the visual content of an assessment. The photos were uploaded to iPhoto and minimal editing techniques were added including colour grading and contrast enhancement. Starting with over 150 photos we were able to swiftly find the 24 most suitable shots, all these selected photos attain both warm shades and boosted colour tones and once they all appeared within the same warm-sunburnt colour scheme they were added to the iMovie project. The iMovie production techniques that have been used are simple cross dissolves between image frames; all photos have ken burns that were edited to show a pleasing display of the shots, and each individual frame has a unique clip duration to sync with the soundtrack.  The end credits were added through the title browser templates and made it a challenge to fit all slide frames in without turning a disaster.