Our theme, Street Signs, reflects the notion of the ‘everyday
aesthetics’ by showing how society is ordered and follows rules and
regulations, and how these conventions are addressing us how to behave. It also
displays how we branch away from them.
As Susan Murray
describes in her article Digital Images,
Photo Sharing, and Our Shifting Notions of Everyday Aesthetics: “the everyday
image, as it has become less about the special or rarefied moments of domestic
living and more about an immediate…and framing of the small and mundane”(2008, pp.
147). This quote can highlight how street signs, usually mundane, can be
now be seen though a different perspective, showing how something from the “everyday”
can become something more distinctive, allowing the viewer to discover the
particular aesthetic within the entity.
An example of how signs can transform from the mundane to
the distinct can be seen in the sign displayed at 0:11. This street sign
displays how society, through all its structure and order, shows a sense of
originality and expression through the use of graffiti, or in this case posters
and stickers. We can also see how signs are made to stand out and grab a person’s
attention (as displayed in 0:03). This drawing of the eye exhibits how signs
try to step out of the everyday environment to either warn, direct, or notify those
around it to its presence.
Bibliography:
Music – “VA Riding (Single Edit)” by DJ Harrison Available
at “http://freemusicarchive.org/music/DJ_Harrison/DanceRevolution/06_-VA_Riding_Single_Edit.
Published under a Creative Commons
Attribution-NonComercial-NonDerivs3.0Unported CC BY-NC-TND3.0 Accessed 9.10.12
Murray, S (2008) Digital Image, Photo Sharing, and Our
Shifting Notions of Everyday Aesthetics in Journal of Visual Culture Vol 7(2)
pp. 147-163.
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